Buffalo Wild Wings

Buffalo Wild Wings came to us with a concept for a pilot program to increase re-entry to their stores. Over the course of three months we developed a in-store digital drafting experience and rewards based fantasy game. The project culminated in hundreds of successful drafts and millions of spins.

ROLE: Creative Direction/Visual Design/Prototyping/Frontend

Goal: Build an experience to increase customer retention in stores, effectively by offering a slate of free to play eventful fantasy experiences.

Conclusion: The team built a suite of products for Buffalo Wild Wings that resulted in over 1 million spins over the NCAA Tournament, NBA Playoffs, and NFL Playoffs. It also built a larger segment of Buffalo Wild Wings loyalty members to market new food products and promotions.

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