ROLE: Creative Direction/Visual Design/Prototyping/Frontend
Goal: Build an experience to increase customer retention in stores, effectively by offering a slate of free to play eventful fantasy experiences.
Conclusion: The team built a suite of products for Buffalo Wild Wings that resulted in over 1 million spins over the NCAA Tournament, NBA Playoffs, and NFL Playoffs. It also built a larger segment of Buffalo Wild Wings loyalty members to market new food products and promotions.