Yahoo! Lexus 0-60 Challenge

The LEXUS 0-60 Challenge was a unique vision to tie-in a major sponsor and offer a unique experience during the NCAA Tournament. The UI and interactions required being creative, as to offer a responsive multi-resolution solution and be scalable to millions of users.

Role: Creative Direction/Front-end Styling/Animations/Asset creation

Goal: Cross promote the new Lexus F Series vehicle and offer a alternative to traditional NCAA Tournament bracket experience.

Conclusion: Within 6 weeks, working with Yahoo! and Lexus' creative teams, we produced an experience with a novel game mechanic for mobile and desktop web that lifted Lexus' campaign for the new F series a long with marketing Yahoo! Fantasy products to tens of thousands new users.

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