Role: Creative Direction/Front-end Styling/Animations/Asset creation
![](https://cdn.myportfolio.com/ba72c04d-e47c-4f74-ab22-6fe72d806ab1/462d25dc-4be8-4830-a872-470fd8554f56_rw_1920.png?h=165a9b7d2ac9502145d5459c1e5f0db2)
![](https://cdn.myportfolio.com/ba72c04d-e47c-4f74-ab22-6fe72d806ab1/80c266c9-54fb-4336-943c-8bed7fe2cc1f_rw_1920.png?h=73e4b289bee04c26990a249987c8524c)
![](https://cdn.myportfolio.com/ba72c04d-e47c-4f74-ab22-6fe72d806ab1/3463fd03-9bba-4c71-adea-b5efd14dd93e_rw_1920.png?h=2ab297bbcf2798245a859c140a57666f)
The LEXUS 0-60 Challenge was a unique vision to tie-in a major sponsor and offer a unique experience during the NCAA Tournament. The UI and interactions required being creative, as to offer a responsive multi-resolution solution and be scalable to millions of users.