Role: Creative Direction/Front-end Styling/Animations/Asset creation
Goal: Cross promote the new Lexus F Series vehicle and offer a alternative to traditional NCAA Tournament bracket experience.
Conclusion: Within 6 weeks, working with Yahoo! and Lexus' creative teams, we produced an experience with a novel game mechanic for mobile and desktop web that lifted Lexus' campaign for the new F series a long with marketing Yahoo! Fantasy products to tens of thousands new users.
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