Role: UX/UI Consultant/Front-end dev/Asset prep/Mocks/Prototyping
Goal: Improve the experience of selecting multiple insurance products in a checkout environment, while maintaining a minimal fluid design.
Conclusion: We refreshed the checkout experience to be mobile first and to include feedback throughout the experience on special promotions by bundling products together. A/B testing the old experience vs the new resulted in more products being selected from a wide range of categories.