Traverse by TRAVELERS

In 2017 I was approached by a former teammate to consult on a incubator project from TRAVELERS. TRAVERSE had just launched and was having trouble sending the correct messaging and functionality to potential customers. Working with their internal research to I was able to redesign their landing, add functionality to better discover the program features. We increased conversions exponentially a long with enhancing the checkout process to be more human and functional.

Role: UX/UI Consultant/Front-end dev/Asset prep/Mocks/Prototyping

Goal: Improve the experience of selecting multiple insurance products in a checkout environment, while maintaining a minimal fluid design.

Conclusion: We refreshed the checkout experience to be mobile first and to include feedback throughout the experience on special promotions by bundling products together. A/B testing the old experience vs the new resulted in more products being selected from a wide range of categories.

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