Role: UX/UI Consultant/Creative Direction/Front-end development/
Goal: NASCAR wanted to modernize and refresh their long running Fantasy Live experience with more real-time data and stats a long with cross promotional sponsorship.
Conclusion: Our team effectively redesigned the product on top of a modern front end, with a completely new look and feel. The redesign allowed for the large amounts of live data to be processed as participants were to watch the races on Television all the while following their roster of drivers. We were also able to add dynamic sponsorships to different segments of the game in order to meet sponsorship goals.
